• Creative
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About Me

Motto, Belief and Recognitions
Motto

Work it harderMake it better

I’ve been developing work in many disciplines around the world for the past 15 years in Visual Design, crafting Systematic Digital Experiences, defining Brand Design and Product User Interfaces. A Designer at heart, I am interested in creating useful relationships between people and technology.


I believe in combining right-brained creative problem solving with left-brained strategic thinking when approaching creativity, from project brief to concept and execution. I’m interested in building good relationships and culture, helping clients and leadership to achieve their vision. Such passion has led me to gain experience working for brands such as:

Experience

With over 15 years of experience at renowned international agencies like Ogilvy, Mirum, and Havas, I am a highly skilled full stack designer recognized for my exceptional work. I invite you to review my resume and let's discuss how I can help bring your digital projects to life.



Artilleria Pesada
Founder
  • Founded and built an independent studio from the ground up, with a focus on helping MSMEs build strong brands and digital campaigns to drive growth and success.
  • Developed and executed creative strategies that aligned with client goals and business objectives, leveraging design thinking and user-centered design principles to deliver exceptional results.
  • Built and maintained strong client relationships, serving as the primary point of contact and managing all aspects of the client engagement process from initial consultation to project delivery.
  • Continuously evaluated and improved processes and workflows to maximize efficiency and effectiveness, resulting in increased productivity and revenue growth.
IA Interactive
CX Manager
  • Led a team of UX designers and researchers to develop customer-centric solutions that met the needs of clients across industries, including healthcare, finance, and retail.
  • Conducted user research, developed user personas and journey maps, and created wireframes and prototypes to guide the design process and ensure optimal user experience.
  • Oversaw the development of new products and features, ensuring all work was delivered on time, within scope, and within budget.
  • Developed and maintained strong client relationships, serving as the primary point of contact for all CX-related matters and working closely with clients to identify new business opportunities.
Mirum MX
Creative Grouper
  • Led creative development for key client accounts, including Grupo Posadas, Renault, 3M, and Gobierno de Michoacán, ensuring all work met or exceeded client expectations.
  • Managed a team of designers and developers, providing guidance and direction to ensure successful project outcomes.
  • Demonstrated expertise in branding, design, and digital marketing, creating compelling campaigns and content that resonated with target audiences.
Foo Studio
Creative and Art Director
  • Led the creative direction and art direction for multiple projects, collaborating with clients and cross-functional teams to develop engaging and effective designs.
  • Managed a team of designers and developers, providing guidance and direction to ensure successful project outcomes.
  • Demonstrated expertise in branding, design, and digital marketing, creating compelling campaigns and content that resonated with target audiences.
Havas Worldwide

Creative and Art Director

  • Led creative efforts for new business, creating innovative and effective pitches that won new clients for the agency.
  • Led digital campaigns and 360 media amplification for multiple brands, including Axa, Mead Johnson, Peugeot, Dos Equis, Chivas Regal, Cerveza Indio, and more.
  • Demonstrated expertise in digital media planning and buying, leveraging data and analytics to optimize campaigns and drive results.
Ogilvy One
Senior Digital Designer and Creative
  • Managed the Nestlé account, creating and implementing digital designs for various projects, including websites, social media campaigns, and digital advertising.
  • Led the agency's new business efforts, creating digital pitches and presentations to showcase the agency's capabilities and win new business.
  • Collaborated with cross-functional teams, including account managers, copywriters, and developers, to ensure project success and client satisfaction.

Recognitions

Industry awards like Cannes Lions, Awwwards, and Ojo de Iberoamerica are a testament to the exceptional digital experiences my team and I create. Without their talent and collaboration, none of it would be possible. Teamwork is the key to our success.

award

Honorable Mention

  • Indio Barrios El lado autentico de México
  • Barrios Indio 360°
  • Cerveza Indio Story Tour
  • Cerveza Indio México Unido
  • Vive Saníssimo
award

Promo & Activation

  • Bronce - Tweetbullets